a film + videography studio based in atlanta, ga

we are grafted creative /

meet the founder

matt cotov / founder + lead creative

Matt Cotov is an Atlanta-based videographer and film maker. He specializes in creative storytelling and multi-media videography. With 10+ years in the film industry, Matt uses his skills to partner with organizations and non profits to tell their stories.

10 + years
nyc / la / philly
45 + countries

As a high school kid who loved movies and needed to fill his schedule, I enrolled in a video production class to satisfy an elective credit. I will never forget those first few weeks, learning to use MiniDV Tape Camcorders and the old-school Final Cut Pro 5. I didn’t know it then, but I had just uncovered my life’s passion with a simple scheduling decision (Thank God woodworking was full!). From the start, I was enamored by the idea of capturing unique shots and telling a story through the way I moved the camera. I was hooked.

By the time I went to college, there was no doubt in my mind that this is what I wanted to do for the rest of my life. I got my degree in Film & Video from Drexel University in Philadelphia before starting my career at various production companies and non profits. Over the next 10 years, I moved throughout the country - NYC, LA, Philadelphia, Atlanta - to work with these companies. In my time as a professional storyteller, I have been able to experience film bring about eye-opening stories of change, connect communities across the globe, and even shape opinions on presidential campaigns. 

the story

While studying film in college, I was convinced that video editing would be my life’s work. It wasn’t until I started working at HUMAN, a production company in NYC, that I really started to see the power of storytelling. I was editing projects for the Malala Fund, World Food Programme, and other amazing nonprofits. I learned how to craft interviews and shoot content so that viewers could truly feel the gravity of a story. In my time as an editor, I realized that these stories weren’t just about capturing a story, but designing a story to truly impact people. That’s when I fully fell in love with storytelling.

Since then, I have traveled to over 35 + countries to film powerful documentaries and brand stories that have changed lives. I have seen the hurt in someone’s eyes as they recount some of their most painful life experiences, but the joy that erupts when they share how their life has changed since then.

All humans know that stories have power. Filmmaking brings those stories to life. I want to take a viewer on a journey so they feel they are living the story as it’s unfolding on the screen. Collaborating with Grafted Creative is allowing the story of your life, brand, or passion come to life. Video invites emotion, more so than the written word or even a beautiful photo. Video engulfs the senses, bringing your audience into an experience.

If some of the branches have been broken off, and you, though a wild olive shoot, have been grafted in among the others and now share in the nourishing sap from the olive root.

romans 11:17

As a Christian, I believe that God has given me these talents in filmmaking to make a difference and has called me to use them. When choosing a name for my company, I found this verse in Romans and it reminded me of what I do as a filmmaker/storyteller.

At the end of the day, we are all broken, wild, reckless. We do what we want. But God takes us as wild olive shoots and grafts us into His tree, His family, His comfort. When he does that, He asks us to share our experiences and growth with others, so that they too can know. Through my storytelling, this is my purpose - to give all people the opportunity to share their story and give importance to their craft.

No matter who you are - a Christian or not, a brand trying to sell your product, a non-profit showing donors your mission, or somewhere in between - Grafted Creative is here to share your story.

behind the name